What’s the Importance of Colors in Websites?

Colors attract or repel the eye. Can also be a determining factor if someone is drawn to your offering or chased away. There are certain color combinations that can do one and definitely can do the other. When it comes to colors, best practices are that you follow the color scheme already set forth with your company’s branding. Beyond that, you need to consider that colors can evoke emotions and draw someone into a video, text copy, or picture graphic. It is essential you choose a color scheme that aligns with the website’s purpose, and at the same time is attractive to the target audience