FAQs

Marketing that Works for You

FAQs2024-04-20T10:52:43-07:00

General Marketing Questions

How Can We Utilize Influencer Marketing Effectively?2024-04-15T12:26:44-07:00

Influencer marketing can be a powerful tool for reaching and engaging with your target audience through trusted voices in your industry. Connecting to the greater reach of those influencers is a mighty tool in your Marketing Quiver. Identify relevant influencers, establish authentic partnerships, and align their content with your brand values to maximize impact.

How Can We Define Our Target Audience?2024-04-15T12:14:41-07:00

To properly connect with those that will keep you in business you need to do the leg work. Understanding the demographics, behaviors, and preferences of your target audience is paramount for effective marketing. Utilize market research, surveys, and analytics tools to pinpoint your ideal customer persona(s). You need to get a clear psychological profile so that all you develop for the product or service is geared to them, as well as all the reachouts and touchpoints are tailored to their liking.

What Metrics Should We Track to Measure Success?2024-04-15T12:18:28-07:00

Tracking the right metrics allows you to gauge the effectiveness of your marketing initiatives. From website traffic and conversion rates to social media engagement and customer retention, identify key performance indicators (KPIs) that align with your objectives. Those are only a few of the metrics and gauges that you can utilize to determine your ROI.

What Strategies Can We Implement for Lead Generation?2024-04-15T12:28:19-07:00

Generating quality leads is essential for fueling your sales pipeline and driving business growth. Implement a combination of inbound and outbound tactics such as content marketing, email campaigns, and networking to attract and nurture potential customers. For more ideas please check out our Lead Gen Page here

How Do We Measure Return on Investment (ROI) for Our Marketing Initiatives?2024-04-15T12:29:34-07:00

Calculating ROI allows you to assess the profitability of your marketing campaigns and allocate resources effectively. Track both quantitative metrics such as revenue and cost per acquisition (CPA) and qualitative factors like brand perception and customer lifetime value to evaluate the overall impact of your marketing efforts.

Navigating the complex landscape of marketing requires clarity, strategy, and adaptability. By addressing these top questions, companies can equip themselves with the knowledge and insights needed to thrive in an ever-evolving marketplace.

How Can We Enhance Our SEO Ranking?2024-04-15T12:20:41-07:00

Improving your search engine optimization (SEO) ranking is essential for increasing visibility and driving organic traffic. Invest in keyword research, optimize your website structure and content, and focus on earning high-quality backlinks to climb the search engine results pages (SERPs). In addition, your active presence with Google My Business Listing can also help with the search results for your company.

How Do We Stay Ahead of Industry Trends?2024-04-15T12:23:10-07:00

In the fast-paced world of marketing, and in the faster pace of your industry, staying ahead of the curve is crucial for maintaining a competitive edge. Dedicate time to continuous learning, monitor industry publications and trends, and embrace innovation to adapt to evolving consumer preferences.

What Role Does Branding Play in Marketing?2024-04-15T12:22:09-07:00

Branding is more than just a logo or slogan – it’s the essence of your company’s identity. Develop a cohesive brand strategy that encompasses your values, messaging, and visual elements to cultivate brand recognition and loyalty. Once you have done that, then redesign it with your target audience in mind, and you will get the Brand recognition that you want.

What Are the Best Platforms for Our Marketing Efforts?2024-04-15T12:16:00-07:00

Quick and easy – you should be on and actively posting on those platforms that your target audience frequents. With a plethora of platforms available, choosing the right ones can be daunting. Evaluate your target audience demographics and behavior to determine which platforms – whether social media, search engines, or email marketing – align best with your goals.

How Do We Create Engaging Content?2024-04-15T12:17:15-07:00

Compelling content is the cornerstone of any successful marketing strategy. Focus on addressing your audience’s pain points, providing valuable insights, and showcasing your unique brand voice to captivate and retain their attention. This is where your previous research and gaining an understanding of the psych profile works to your advantage.

What Is the Importance of Customer Feedback & Reviews?2024-04-15T12:25:29-07:00

Listening to customer feedback provides invaluable insights into their experiences, preferences, and pain points. Reviews are an excellent way to be able to gauge how you are doing in meeting the needs of those with whom you wish to do business. Implement feedback loops through surveys, reviews, and social listening to refine your products, services, and marketing strategies.

Lead Generation Questions

What is the Most Optimal to Have for This Offer?2024-04-15T11:16:14-07:00

The most optimal is to have nothing already set up. That we can start from the get-go using all the Features as they are would be best. However, in our economy, this is not the case for almost all our clients.

So, if you have been in business for any amount of time, have a WordPress-based website, with a robust hosting package (that offers email capabilities). Already having your social platforms set up and working is also optimal, along with your Google My Business claimed and functioning (where Google Reviews are placed). Any previous CRM files would be good, as well as your own sales collateral ready to be incorporated online.

What’s the Catch? Why so cheap?2024-04-15T10:27:01-07:00

Simply put, there is no catch. We at MediaBus Marketing Group want to get you something of incredible value that once you are connected you never, ever, ever want to leave. The initial cost is being weighed against the longevity we have put into the program offering. That is why you are getting a bargain.

How Long Will You Offer This?2024-04-15T10:33:52-07:00

That is undetermined at the present time. Like everything out there, a time will come when capacity becomes full and it can no longer be offered with the same fervor as before. Currently, we do not have an end date in mind at this particular price point. But the setup fee would be subject to change at some point in the future, so it’s best to get in as soon as you can. However, the monthly subscription, $99 will not.

How can I Add More Features after Setup?2024-04-15T11:00:35-07:00

Please, contact us for any changes you may want to make. There are several Features that can be changed up by the client once set up, others may need additional assistance to change it.

If you want Additional Features, to be newly set into your Marketing Mix, contact us and we will get you a quote for adding what you have in mind.

Does this Offer Cost Involve the Leads and Emails as well?2024-04-15T11:20:47-07:00

No. It does not.

You can certainly add them for a limited time. They, standing alone can cost you up to $424. If you wish to add them all together, we can get them all to you for a mere $1100, with the monthly subscription remaining at $99 a month.

What Do I Get Exactly?2024-04-15T10:44:37-07:00

There are 5 items that can come with the Initial Setup offer here. They can be varied to what you, as a business, will need. Most often our clientele needs: Sales Funnels, CRM & Pipeline Mgmt., Email Marketing, Workflow Automation, and either Reputation Management or Social Calendar/Postings.

There is always a variation on this, but the number of 5 features never changes.

If you require more we can approach those needs and the additional costs of setup and implementation at that time.

What Are the Timeframes for Setup2024-04-15T10:51:30-07:00

The timeframes of the setup all depend on what you presently have for your website and the other marketing systems you have already in place. We would do an initial onboarding process, determining what exactly you want to put into place. Then we will ascertain what we can utilize to connect those to. And we will get you a time sequence from that point forward.

Generally speaking, we would want to get all five done in 4 week’s time. It all depends on what the workload with others may be and how accessible your current tools are to the Features we are offering.

Is there Anything that is Incompatible to our Offer?2024-04-15T11:06:41-07:00

Yes, Generally speaking, anything of a website that has a closed connection (No API, No plugin access, No Zapier connection, or a Closed System). Specifically, Shopify, and other shopping cart systems (Etsy, Ebay, etc.)

The limitations of other online website builders can also throw up some barriers to integrating the Features we are offering to have a smooth adoption into the Marketing Mix you presently have.

If I Want to get ALL the Features, How Much Would It Cost?2024-04-15T11:25:00-07:00

If you want to have all the Features we have available, Set Up, Connected and Running Smoothly would be quite an undertaking. It has been done several times before and for all of those we can get them done for you for $5999.

Pricey, but well worth the effort!

What if I have more Additions During Setup?2024-04-15T10:56:59-07:00

As mentioned, there are only 5 features that are available for this limited-time offer. If you so wish to add more features, please discuss it with MMG on what exactly you would like to add.

The cost for each additional Feature varies, but you can expect to see a fee per Feature from $350-$1299.

Can I Turn Off a Feature?2024-04-15T11:08:17-07:00

Yes, again please consult with us at MMG so that we can do it without disrupting the other Features that you have active.

Web Design Questions

What Factors Create ‘Stickiness’ for the Website?2024-04-20T08:52:14-07:00

Stickiness is defined as the time spent on a website, page, or app. And the factors that play into that are varied. We have talked about a few in some of the Questions and Answers here. Usability, Responsiveness, Navigation, Content and more. Here we can also talk about the images and videos being used to convey your messaging. They need to be doing their jobs by being pertinent to the content contained within, but also not be a hindrance to the user experience. Thus, the sizes, loading times, and cache-ability of each graphic or video need to be considered when placing them on the website. Also, don’t forget (which most do) the utilization of the name of the graphic and the alt text description can be useful in the experience and the indexing of your site with Google.

What Are the Best Practices for Website Navigation?2024-04-20T08:56:38-07:00

Best practices are put in one simple phrase, “What your target audience wants to see and experience.” That includes keeping it simple, talking the language of your audience both in tone and intonation, organized how the target demo wants to receive it. By knowing your audience, the messaging will be intuitive, the flow will be easily adopted, and the Calls to Action will be clear. Menu structures, page flow, colors, graphics, and spacing can all be factors under the umbrella of “Navigation”.

What Are the Key Elements of Good Web Design?2024-04-20T08:22:03-07:00

Good web design incorporates elements such as an intuitive navigation system, visually appealing layout and graphics, fast loading times, mobile responsiveness, clear typography, accessibility features, and clear Calls to Action. All this is to present to its buying public the item, product, or service that is being offered. You have to have a solid, wanted, and valued topic, subject or piece that people would give their hard-earned cash (or credit) for.

Who is Your Web Site Designed For?2024-04-20T08:36:56-07:00

Most businesses think that the website that they have created is for their company. And that is only partially correct. You have to design, plan, create, and put into place what those you want to connect with WHAT THEY WANT to see, hear, have, and receive. If not, then all of this is a pure exercise in futility! That is why it is so important to truly know the target audiences’ psychological profiles; their wants, desires, inclinations, turn-offs, and motivations for doing business with you. It is your customer, to whom you are creating this, for them to buy from you as often and as plentiful as possible.

What Are the Principles of Visual Hierarchy in Web Design?2024-04-20T09:01:08-07:00

This deals with the presentation and navigation of the site. Visual hierarchy refers to the arrangement of elements on a page to guide the user’s attention and convey the relative importance of the included content. Principles include, again, using size, color, contrast, spacing, and typography to create a clear hierarchy in the minds of the viewer and improve user engagement.

What Are Some of the Determining Factors of a Successful Website?2024-04-20T09:05:16-07:00

Using a macro view of this question. That is accomplished with higher traffic, stickiness, follow through – Click Thru Rates – and repeat visits back to the website from previous viewers and users. How well it does each is the data, and happenings that can determine the success or failure of the site. Each component needs to be looked at with a ‘fine-toothed comb’ to suss out any hiccup in the process of gaining the viewer, the lead, the sale, the customer, and the loyal user.

What is Responsive Web Design?2024-04-20T08:24:52-07:00

Responsive web design is an approach to web design that ensures a website has the ability to adapt and display properly across the various devices, and screen sizes it can be viewed on. Desktops, laptops, tablets and smartphones. (Soon it will also be VR headsets as well!)

What is the Role of Typography in Web Design?2024-04-20T08:41:38-07:00

Words are just words, but how they are presented (along with how you put them together) goes a long way in the conversion rates – from viewer to user – of your website. Typography plays a significant role in web design by enhancing readability and conveying the website’s tone and personality. Choosing the right fonts – beyond Arial, Tahoma, and Garamond – the font sizes of the headlines, subheadlines, body, and more, and the spacing can greatly improve the overall design aesthetic and user experience.

What’s the Importance of Colors in Websites?2024-04-20T08:46:37-07:00

Colors attract or repel the eye. Can also be a determining factor if someone is drawn to your offering or chased away. There are certain color combinations that can do one and definitely can do the other. When it comes to colors, best practices are that you follow the color scheme already set forth with your company’s branding. Beyond that, you need to consider that colors can evoke emotions and draw someone into a video, text copy, or picture graphic. It is essential you choose a color scheme that aligns with the website’s purpose, and at the same time is attractive to the target audience

What is involved in Web Design?2024-04-20T08:16:26-07:00

Quick answer: A LOT! Boiled down, refers to the process of creating the visual representation and appearance of a company, promotion, or offer. With a crafted layout, and studied navigation towards the desired Call to Action OR what is wanted from the viewer to do, fill out, or purchase. It involves the use of various design principles, graphics, and technologies to produce a user-friendly and visually appealing website.

What is the Importance of Usability in Web Design?2024-04-20T08:29:28-07:00

It is crucial to the success of the endeavor, to plan for and anticipate the Usability of what you are creating on the Web. In an app, a sales page, or a full-blown website you need to ALWAYS keep in mind the user’s experience. An online presence should be easy to navigate, understand, follow, and interact with to ensure the viewers can find what they came to the site to get, and be able to do that quickly and efficiently.

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