As one tries to accomplish PR in the traditional sense, Public Relations tactics online are a relatively new concept. What constitutes ‘PR’ on the web also changes continually with the new trends, apps, and usage of these communication tools on the web. One major difference between the traditional and the online versions of Public Relations is how personable it has become on the ‘Net.
No longer do you need to wait for the grumpy editor to place your press release in a local business section. All you do is set it into an RSS aggregator or service that specializes in press releases and according to the keywords, it is shown to those looking for what you have placed online, worldwide. What can you gain with Online Public Relations?
Additionally, getting out the word includes the tried and true methods of Email Marketing. As in all a company does, keeping their content production relevant to their thriving customer base, and timely with what’s happening in the marketplace an ongoing email newsletter can produce a constant flow of sales leads both inbound and outbound. It is gaining the right combination of these that will continue to be a “can’t miss” event with even an email that consumers look forward to.