FAQs Archive - MediaBus Marketing Group

Q: What Are Some of the Determining Factors of a Successful Website?

Using a macro view of this question. That is accomplished with higher traffic, stickiness, follow through - Click Thru Rates - and repeat visits back to the website from previous viewers and users. How well it does each is the data, and happenings that can determine the success or failure of the site. Each component needs to be looked at with a 'fine-toothed comb' to suss out any hiccup in the process of gaining the viewer, the lead, the sale, the customer, and the loyal user.

Q: What Are the Best Practices for Website Navigation?

Best practices are put in one simple phrase, "What your target audience wants to see and experience." That includes keeping it simple, talking the language of your audience both in tone and intonation, organized how the target demo wants to receive it. By knowing your audience, the messaging will be intuitive, the flow will be easily adopted, and the Calls to Action will be clear. Menu structures, page flow, colors, graphics, and spacing can all be factors under the umbrella of "Navigation".

Q: What Factors Create 'Stickiness' for the Website?

Stickiness is defined as the time spent on a website, page, or app. And the factors that play into that are varied. We have talked about a few in some of the Questions and Answers here. Usability, Responsiveness, Navigation, Content and more. Here we can also talk about the images and videos being used to convey your messaging. They need to be doing their jobs by being pertinent to the content contained within, but also not be a hindrance to the user experience. Thus, the sizes, loading times, and cache-ability of each graphic or video need to be considered when placing them on the website. Also, don't forget (which most do) the utilization of the name of the graphic and the alt text description can be useful in the experience and the indexing of your site with Google.

Q: What's the Importance of Colors in Websites?

Colors attract or repel the eye. Can also be a determining factor if someone is drawn to your offering or chased away. There are certain color combinations that can do one and definitely can do the other. When it comes to colors, best practices are that you follow the color scheme already set forth with your company's branding. Beyond that, you need to consider that colors can evoke emotions and draw someone into a video, text copy, or picture graphic. It is essential you choose a color scheme that aligns with the website's purpose, and at the same time is attractive to the target audience

Q: What is the Role of Typography in Web Design?

Words are just words, but how they are presented (along with how you put them together) goes a long way in the conversion rates - from viewer to user - of your website. Typography plays a significant role in web design by enhancing readability and conveying the website's tone and personality. Choosing the right fonts - beyond Arial, Tahoma, and Garamond - the font sizes of the headlines, subheadlines, body, and more, and the spacing can greatly improve the overall design aesthetic and user experience.

Q: What is the Importance of Usability in Web Design?

It is crucial to the success of the endeavor, to plan for and anticipate the Usability of what you are creating on the Web. In an app, a sales page, or a full-blown website you need to ALWAYS keep in mind the user's experience. An online presence should be easy to navigate, understand, follow, and interact with to ensure the viewers can find what they came to the site to get, and be able to do that quickly and efficiently.

Q: What is Responsive Web Design?

Responsive web design is an approach to web design that ensures a website has the ability to adapt and display properly across the various devices, and screen sizes it can be viewed on. Desktops, laptops, tablets and smartphones. (Soon it will also be VR headsets as well!)