What Are the Best Practices for Website Navigation?
Best practices are put in one simple phrase, “What your target audience wants to see and experience.” That includes keeping it simple, talking the language of your audience both in tone and intonation, organized how the target demo wants to receive it. By knowing your audience, the messaging will be intuitive, the flow will be easily adopted, and the Calls to Action will be clear. Menu structures, page flow, colors, graphics, and spacing can all be factors under the umbrella of “Navigation”.