What is the Role of Typography in Web Design?

Words are just words, but how they are presented (along with how you put them together) goes a long way in the conversion rates – from viewer to user – of your website. Typography plays a significant role in web design by enhancing readability and conveying the website’s tone and personality. Choosing the right fonts – beyond Arial, Tahoma, and Garamond – the font sizes of the headlines, subheadlines, body, and more, and the spacing can greatly improve the overall design aesthetic and user experience.