What is the Importance of Usability in Web Design?

It is crucial to the success of the endeavor, to plan for and anticipate the Usability of what you are creating on the Web. In an app, a sales page, or a full-blown website you need to ALWAYS keep in mind the user’s experience. An online presence should be easy to navigate, understand, follow, and interact with to ensure the viewers can find what they came to the site to get, and be able to do that quickly and efficiently.