How Can We Define Our Target Audience?

To properly connect with those that will keep you in business you need to do the leg work. Understanding the demographics, behaviors, and preferences of your target audience is paramount for effective marketing. Utilize market research, surveys, and analytics tools to pinpoint your ideal customer persona(s). You need to get a clear psychological profile so that all you develop for the product or service is geared to them, as well as all the reachouts and touchpoints are tailored to their liking.