Here are the Top 10 Marketing Moves to Make when you start a new enterprise

No matter where you are in your business, there is always a need to have a solid foundation set for your Marketing efforts. A strong marketing foundation is critical for any company looking to achieve long-term success. Below, we’ve delved deeply into each essential step, offering actionable insights and strategies to ensure your marketing efforts can stand out and support the growth you are looking for.

1. Define Your Brand

Mission and Vision

If you don’t know where you are going, you will get there in short order! It’s your mission that defines the purpose and direction you are taking with your business. You do this by answering the question: “Why does my business exist?” For example, a sustainable fashion brand’s mission might be to provide highly fashionable outerwear at affordable prices for the modern woman. The vision you have, and started the business with should outline your and your teams’ aspirations, such as becoming the leading global brand for sustainable apparel. Together, the steps you take next are guided by these defined statements in all your marketing decisions.

Take the moment and brainstorm what should be your Mission and Vision Statements. Take all the ideas, whittle them down to the most essential and you will discover your mission, vision and the main objectives you can undertake to make them a reality.

Unique Selling Proposition (USP)

Your USP is what makes your product or service unique and valuable to your customers. Ask yourself:

• What problem does my product solve better than others?
• Why should customers choose my brand over competitors?
  Communicate clearly your answers to these in your messaging. For instance, if you run a plumbing business, your USP could be “24/7 emergency services with same-day repairs.”

Now, we know that the example is an over simplification, however, when you craft your USP and the Value or Unique Value Proposition (UVP) with it, keep your customers in mind, what would be the best motivational trigger to give you their hard-earned cash in exchange for what you do? Then go from there.

Brand Identity

Your brand identity consists of visual elements (like logos and colors) and verbal elements (tone, tagline, and messaging). A cohesive identity builds recognition and trust. It is the vehicle to which you make your first impression and connection with that audience you have chosen to serve. It will be that driver in the marketplace, and of which you are identified. You really need to spend the time warranted on this!

For example:

• Logo: A modern, simple design that reflects professionalism, of what your prospective customers would expect to see from a company that does what you do… then give it a twist so that your Brand stands out above the rest in the industry.
• Colors: Choose colors that evoke desired emotions, like blue for trust or green for eco-friendliness. There is a psychology to colors, use it to your advantage.

4. Set Clear Goals

SMART Goals

Goals should be Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of saying, “I want more customers,” a SMART goal would be: “Increase website traffic by 20% in 3 months through SEO and social media campaigns.” When you put detail onto that goal you give it life and a purpose for being. It doesn’t stay a nebulous pipe dream, but rather something that can be achievable

Align Goals with Business Objectives

We at MMG can help you. If your business aims to increase revenue, your marketing goal might focus on lead conversion; Click Thru Rates, Click to Acquisition Ratios, and the rest. Ensure every marketing effort contributes directly to overarching business objectives.

Connect with us Today to get started on your very own tailored Goals and Objectives by contacting us here

5. Choose the Right Marketing Channels

Select High-Impact Platforms

In our treatise with your own customized Comprehensive Marketing Plan, we will be able to tell you that not every platform suits every business. And which social media channels along with other available marketing channels. For example, a B2B company might prioritize LinkedIn for professional networking, while a B2C beauty brand might focus on Instagram for visually appealing content. Or with the right articles, you can get onto the proper Content Marketing Ad Networks that draw people to your site.

Start Small and Scale

Begin with 2-3 channels to focus resources effectively. Build them up, interact with them, and engage with those on those channels. As you see results, expand to other platforms. For instance, start with Facebook ads and email marketing, then explore video content on YouTube once your foundation is solid.

6. Develop a Content Strategy

Create a Content Calendar

Plan content in advance to maintain consistency. A plumbing business, for example, could post weekly blogs about home maintenance tips, monthly social media campaigns, and quarterly newsletters with seasonal promotions. And don’t just be about business. Your customers aren’t all just about getting your products or services. Use your content to connect more deeply with them in their lives.

Align Content with Audience Needs

Focus on value-driven content. If your audience struggles with budgeting, create a guide like “10 Tips to Save on Home Insurance.” Always solve their problems or answer their questions. When you get to know them, then, you will be able to best connect with them. Utilize all that can be that is in their lives, and connect human to human.

7. Build Your Online Presence

Optimize Your Website

Your website is your digital storefront, yea, may I even say it IS your company online. As the Anchor of what you do electronically, ensure it’s fast, mobile-friendly, and easy to navigate. Use SEO strategies like optimizing meta tags, incorporating relevant keywords, and creating high-quality backlinks among several other things that will help the Google, Bing, and Artificial Intelligence Indexing Spiders (yes I did say AI Spiders!) to place you within the results they have in searches for content like yours.

Engage on Social Media

Post regularly and interact with your audience through comments, polls, and stories. For example, a fitness brand could run weekly Instagram challenges to engage followers and promote its products.

Start Email Marketing

Whichever platform you are on, and however large your following, subscriber list, or likes YOU DO NOT CONTROL THEIR DATA. It is wise to create an email gathering program that those who connect with you on the Marketing Platforms will want to give their trusted email addresses (not the ones that they send all the junk to) but the ones they check on a regular basis. Build an email list by offering incentives like discounts or free resources. Then, use email to nurture leads with personalized content and promotions. For example, send a welcome email series to new subscribers, followed by weekly tips or offers.