Everything has Moved to the Visual Arena, Haven’t You?
A recent study has shown that those who are frequenting the Interwebs, are preferring to watch, or see information pictorially over that of reading or just audibly hearing what is trying to be communicated. This rings true, when you engage both the audio and the video, learning and knowledge acquisition increases immensely. Whether it is in a static graphic form or “in moving pictures” having the ability to connect with your target audience with how they want to be connected with, can keep your business in the black for years to come. Thus, it presses on businesses to gain that component and strength to be able to aptly compete in the marketplace.
Graphics & Video
Since people are now gaining what shapes their world view in snippets, and with the overwhelming evidence that the viewing hours of YouTube has far surpassed that of network television, your company must develop visual strategies that can tap into that Snippet World of graphics and video. Content will always be king, but how you present that content is going to be the boon or bust of your business. Here are a few things for you to consider when you are looking to do just that:
Visually Appealing.
There are several factors that go in to creating graphics and the video equivalent. Colors, shapes, and all sorts of imagery all carry their own influence and psychological connection. The following are the main components that a company must consider as they produce the graphics, pictures, and videos for their customers’ consumption:
Cognitively Attracting
What is the most essential component to making your communication “go viral” is that it attracts not only the eye, but the mind also into adopting what you are saying/portraying. It is matching the curiosity, the truth of the matter, the human connection that can increase the shelf life of your graphics and videos and, yes, even make them evergreen for your company.
Consider what you truly want to communicate, and choose the proper avenue to do that with. Whether it be by sentimentality, or hilarity or authority they all have a method of approach to the target audience. This is why you need to know your target audience inside and out. To do so, then you can move and shift with those as the economic and societal ebbs and flows happen. Keeping your business again flush with revenues and profits.
Just the Right Dose of “IT”
Too much of a good thing, can in business, be a detriment to it. Underwhelm your audience and you may lose them forever; overwhelm them and you may get the one touchpoint with them but they will avoid you in the future. When it comes to the visual graphics and the videos you produce, you must strive to find that perfect balance that appeals, attracts, and adopts. And once you find it, be ever so keen to keep on top of that marketing wave.
That balance can be a fine line, but for most there is some leeway and acceptance from your target audience of that fact. However, do not linger in the imbalance too long and you will miss the opportunity you have built our products and services to meet. Unfortunately still, gaining that balance does take time, and only thru time and experience can you hit and stay on that balanced center.
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