Video Creation
Why Businesses Need Video Marketing
Video marketing has become an indispensable tool for businesses, offering high
engagement and a strong return on investment. Studies show that 86% of
businesses use video as a marketing tool, with 92% of marketers reporting
a positive ROI. Consumers also respond favorably to video content, with
78% saying they’ve been convinced to buy a product after watching a video.
Short-form videos tend to have the highest engagement rates, and 73% of
customers prefer watching a video over reading about a product. Additionally,
landing pages with embedded videos can increase conversion rates by up to 80%.
Video Stats & Consumer Preferences for Video Content
- 86% of businesses use video as a marketing tool (Wyzowl, 2024).
- 92% of marketers say video gives them a good ROI.
- 78% of consumers say they’ve been convinced to buy a product after watching a video.
- Short-form videos have the highest engagement rates.
- 73% of customers prefer watching videos over reading about a product.
- Videos increase conversion rates by up to 80% when used on landing pages.
Types of Business Videos
Businesses can leverage various types of videos to achieve their marketing goals. MMG incorporates the various types of videos explained below, but by no means is this an exhaustive list. Again, the type of video content you want to produce all depends on the target audience you want to attract and capture.
Explainer Videos
Explainer videos are short, engaging clips that break down complex concepts or showcase a product or service.
Testimonial Videos
Testimonial videos feature real customers sharing their positive experiences, which helps build trust and credibility
Product Demonstration Videos
Product demonstration videos allow businesses to showcase how a product works in real-life scenarios.
Social Media Videos
Social media videos, tailored for platforms like Instagram, TikTok, and LinkedIn, help businesses reach a wider audience.
There are Tips and Tidbits videos, Humor Filled Observation videos, Day in the Life type videos, and the list goes on and on. Each type of video serves a unique purpose and can be strategically used to enhance brand messaging and audience engagement.
How We Create Engaging Business Videos
Pre-Production Planning
- Define your video goal – involves defining the video’s goal and the purpose behind it. Informational, Promotional, Persuasive? Determine what purpose you want it to serve.
- Write a compelling script – that touches on the right psychological triggers that move the viewership to action, your desired action from watching the video.
- Storyboard the visual elements – step-by-step, and think through the process of shooting the video. If it is off the cuff, and you can do that, by all means, go right ahead. But most individuals and companies alike need to sequence out each point they want to make and how they want to direct the footage they want to capture.
Filming Techniques
- Use proper lighting and framing – nothing worse than getting the right footage and not being able to see it properly with a washout or a darkened portion that loses the shot. Lighting is 7-1oths of the battle to a good video. We don’t skimp on proper lighting, backlighting, and shadow elimination.
- Invest in quality audio – the other side of the dial is the audio, and nothing ruins a shot quicker than external or extra noises (airplane motors, dogs barking, or hums from florescents. The editing process and programs are helping better now, but it is always good to get a good, crisp directional microphone to record what you want and lessen what you don’t.
- Keep shots steady and transitions smooth – now, some of this can be mitigated in post-production; however, the more steady (use of gimbels for the phone, camera, or video recorder) are always the best policy
Editing & Post-Production
- Usage of Video Editing Tools – that actually match the video you want to create. Our editors have extensive experience in getting videos put together from the simplest to the most complex..
- Add captions and optimize for mobile viewing – It is always a good practice to include things like captions and keep the video output as compressed as possible for quality of viewing.
- Keep videos concise and engaging – In the editing process, you don’t want any dead space or moments that aren’t contributing for the better to the purpose of the video itself.
Video SEO & Optimization
We maximize the reach and effectiveness of your video content by optimizing the videos for search engines. YouTube optimization involves using keyword-rich titles and descriptions, adding relevant tags, and creating eye-catching thumbnails. But there are applications of placing your video on Rumble and even Vimeo as well. Embedding videos on the company’s landing pages (which we do quite often) can increase dwell time and improve the SEO rankings.
Video Advertising Optimizations
Video creation can also be, and quite frankly the best application for shooting videos for a Brand is to place them into paid video advertising networks. The likes of the major social platforms are another powerful way to expand a business’s reach. On Facebook and Instagram, effective video ads use eye-catching visuals within the first few seconds, minimal but impactful ad copy, and precise audience targeting. YouTube and Google video ads allow businesses to create skippable ads that engage viewers while retargeting those who have interacted with previous content. A well-structured video ad strategy can drive significant traffic and conversions.
We Round All This Out By Measuring Video Performance
Engagement & Retention Rates, Conversion & ROI Analysis
Tracking key metrics is essential to evaluate the success of video marketing efforts. Engagement and retention rates help businesses understand how long viewers are watching their videos and where they drop off. Conversion tracking measures the direct impact of video campaigns on sales and leads. Businesses should also use A/B testing to refine their video content and ensure continuous improvement.
We Can Get Your Company in Front of Your Customers with Video
We have the solution you are looking for when it comes to motion pictures… whether it be animations, no-face, or highly polished videos that your clients expect to see from you. We have the answers and look forward to assisting you in setting up the right tools, processes, and plans into place. Connect with Us Here
The Take Away
Video marketing is a powerful tool that can transform your business. By leveraging the right strategies, optimizing for SEO, and analyzing performance metrics, you can create compelling videos that drive real results.
Here’s How to Get Started with Us Today:
✔️ Research the options and compare services.
✔️ Choose us as a partner with proven Video Acquisitions success.
✔️ Set an appointment and develop your brand’s onboarding.
✔️ Start with our Video Creation services.
✔️ Fill out the form to begin right here!
Video Creation FAQs
1. What’s the best length for a business video?
Short-form videos (30-90 seconds) work best for social media, while in-depth product demos can be 2-5 minutes.
2. How much does it cost to create a business video?
Costs vary based on production quality, but DIY videos can be made for free, while professional production may cost $1,000-$10,000.
3. What tools can I use for video creation?
Popular tools include GoPros, High-Resolution cameras on Phones, and the trusty DSLRs.
4. How do I increase engagement on my business videos?
Optimize for mobile, use engaging thumbnails, and include strong CTAs.
5. Should I post videos on my website?
Yes! Videos boost dwell time and improve SEO rankings.
6. What’s the best platform for business video marketing?
YouTube, Facebook, Instagram, and LinkedIn offer strong engagement for businesses.
