Let’s face it: when it comes to marketing on Social Media, Facebook is still the heavyweight champion over the rest. With over 3 billion monthly users worldwide, it’s no wonder businesses flock to the platform. Yes, it can skew to older audiences, yes it is awash with Facebook’s lousy Feed Algorithm, and yes, it is still worth it to be doing your darned best on that platform. But marketing on Facebook isn’t just about posting randomly anymore — it’s about smart, strategic action that taps into what your audience really wants.

In this guide, you’ll learn the most effective Facebook marketing tips packed with real strategies that work in 2025 and beyond.

You’re not “fighting” Facebook’s algorithm. You’re training it. Facebook’s algorithm decides which posts people see — so understanding it is crucial.

Here’s the cheat code:

• Content that sparks real conversations wins (comments, shares, reactions can keep a post ‘alive’ longer).

• Speed matters — fresh beats old (newer posts get priority, older ones get buried).

• Relevance matters — people engage with what feels personal (videos, live streams and authentic posts win).

Act accordingly. Play the game better, not harder. Encourave real conversations to master the algorithm

Build a Fortress: Your Facebook Business Page & Business Profile Setup

You can’t build an empire on weak foundations.

A sloppy page tells the world you’re a hobbyist, not a pro.

Non-negotiables for both types:

• Professional images (hire a photographer if needed).

• Magnetic bio with a real story (not corporate nonsense).

• Crystal-clear CTA (“Shop Now”, “Book Now”, “Message Us”).

Company Facebook Page:

• Connect Events that you are putting on or sponsoring in your community
• Utilize Company Collateral as you build your presence (Videos, Infographics, and more)
• Dive into your Case Studies, Whitepapers, and Reviews

Profile that’s Geared Towards Business

• No Family Discussions should be on your business profile (No discussions of Uncle Harold’s Colonoscopy results)
• Limit Home Access because some things need to remain private to a select few
• Bring the Personal Touch to your Business as an executive of it (Humanize and place the face on the Company)

Brand Identity That Commands Attention

The greatest brands don’t beg for attention — they demand it.

Consistency = Trust.
And trust = money.

Make sure every post, every banner, every word on your page says:

This is who I am. This is who I serve. This is why it matters.

Pro Tip: There are certain things that you can do with a Business Profile that cannot be done with a Business Page. Like, interactions within Facebook Groups that are advantageous for you to participate in. MUCH EASIER to do with a profile than acting like your business in the Group.

Content That Crushes: The Battle Plan

Imagine you’re the town crier. Every post is your shout across the marketplace.

You don’t yell random stuff — you tell stories people lean into.

Content Ratios to Dominate:

• 40% Value (Tips, lessons, inspiration)

• 30% Offer (Products, services)

• 20% UGC (User-generated content = pure gold)

• 10% Personal (Behind-the-scenes, humanity)

The Rhythm of a Content Calendar

In war, generals plan before soldiers march. Same here.

Use a content calendar religiously:

• Schedule posts around launches, events, and holidays.

• Batch content weekly to stay ahead.

• Post when your tribe is active, not when it’s convenient.

Tools like Meta Business Suite or MMG’s Social Media Creation and Scheduler (Our Trapper John AI Agent) make this easy.