Traditional Marketing
FULL INTEGRATION of the better known methods of advertising and public relations; with all their tangents i.e. billboards, radio spots, newspapers article placement, etc. are also needed for Online Success.
How so? Depending upon the Customer Profile it can take quite a few sources to effectively expose your company’s wares to those you want to buy. Specialized and locality driven services or products benefit the most from this integration.
Traditional Methods
Although the market penetration isn’t was great as it once was, when you correctly and succinctly utilize those Marketing Methods under the “Traditional” umbrella you can further the positive buzz you are looking to create. Your online efforts can be enhanced with the right mixture of what your brand places on the traditional marketing channels.
Be Inclusive
Some of what had been commonplace are no longer being offered or used (Yellow Pages anyone?) but for those things that are still in the public forum, i.e. magazines, trade periodicals, mailers, freeway banners, all can get out the top-of-the-mind awareness that you are desiring. You just have to know what your ideal client wants to see from you and expects to find you. Even those pesky direct mailers that would have seemed ancient and ineffective with an electronic crowd are finding their way back into the Marketing Mix, because of their uniqueness instead of their commonplace so long ago.
Multiple Touchpoints
Now more than ever, a company needs to have multiple touchpoints with its potential clientele. That means both online and offline. When you employ traditional marketing methods you increase the capacity of those essential touchpoints. Give those who are going to keep your doors open, every possibility to come in contact with you. Be looking at not only the large-size items, but also those a little smaller, such as car wraps, door magnets, stickers, and the pens and key chains that you can get from your promotional printer.
Effective & Efficient
The mind of every business owner and corporate executive might wonder why when someone brings up “Traditional Marketing”. Their preconceived notions and previous experience may cause a block in using what may be newly effective with the potential customer. What these traditional means can accomplish for any organization is the ability to be more frequently involved in the life cycle of a customer’s buying decision. And for the younger set, this form of sales collateral may be something that they have never seen before.
Don’t Just Take Our Word For It… Here’s what others are saying:
“The process of getting a fully fledged Marketing Plan together for our eventual national launch from the very beginning with several players in the mix can seem like herding cats, but we got it done within our budgetary constraints and encompassing all that can be done to accomplish our revenues goals. Thanks for lending your Marketing experience to getting us going in the right direction. From California, I look forward to working with you bringing the plan into reality!”
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“We have been successful with our sales force in getting internet building tools to those who come to our landing pages. But when we discussed on setting up a course to doing business on EBay with the books and tutorials and the upsell to the coaches we saw the additional income stream our company was looking for. The development of the series, the leads generation funnel and all the collateral that it required, and the training materials for our coaches was spot on. Just wanted to thank you and look forward to doing business with your company once again.”
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