Target Audience Profiling
THE CUSTOMER PROFILING NEEDED to get in front of those you target, more often than your competition, you must become as familiar as possible with what they do, where they spend their time online and how they like best to be approached with what you have to offer. This is a necessity if you desire to define who and win over your Ideal Customers.
In the MMG process, after the Company Baselining we: clearly identify your ideal type of customers’ profile; gain the concise action from Campaign Planning; Incrementally Testing the response data and Conversion Metrics of the company’s campaigns. Doing so, is when you can truly harness the earning and profit potential your web site’s presence.
The Ideal Customer Profile
To best meet the needs of your potential customers you need to know who they are. The better you tailor your messaging, product packages, service points to your Ideal Customers’ inclinations.
*** Key Point: to make it as psychologically easy as possible to be attracted, adopt and remain loyal to your company year after year.
- Platforms – Where they are hanging out and connecting to their world
- Formats – sizes of ads, graphics, text posts, links, rich media or article
- Colors – attracting the eye is essential
- Messages – what headlines will best hook them